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Liz Koch
Liz Koch
Liz Koch is an accomplished marketing leader with a proven track record in driving revenue growth and demand gen with an emphasis on supporting SaaS companies. She has extensive experience in start-up environments and established organizations alike, and excels at developing comprehensive marketing functions and unifying sales/marketing teams to achieve shared goals. Liz influences significant change and maturation within marketing teams. She is a senior-level Hubspot consultant with intimate and certified knowledge of the platform.
Liz has optimized cutting-edge technology for pipeline mapping and ROI analysis, built and managed talented marketing teams, and implemented cost-saving MarTech stacks. She has crafted growth strategies that significantly drove MQLs, SQLs, and reduced CPLs. Her collaborative approach ensures alignment across cross-functional teams, enhancing the effectiveness of multi-channel campaigns.
"Liz is an incredible relationship builder. She puts in tremendous effort to build cross functional internal relationships - a key to ensuring successful marketing - but also just a joy to have on board. She is always willing to roll up her sleeves to do whatever is needed whether that’s a part of the scope or not. Further, she extends this kindness and human-first mentality to the many vendor relationships she builds. Every relationship matters to Liz, which is truly what sets her apart as a marketing leader." CRO, Chief Founding Member
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